Today, 70% of buyers select products based on research they do online,  which means your products’ reputation and visibility can make or break your business. In a world where everyone is competing for attention, you need effective ways to highlight your products  so you can equip your customers and prospects with the insights they need to make more informed buying decisions. Helping create a space where your customers can come together as a community and share experiences or questions about your products, is an important first step to make that happen.  

That’s why today, we’re excited to introduce LinkedIn Product Pages, a dedicated tab on your LinkedIn Page to help you nurture conversation and build brand affinity with your customers and followers around what they love most about your company — your products. Product Pages helps you build a community of enthusiasts and experts around your products to help raise awareness for your solutions, generate more qualified leads, and ultimately grow your business. 

With Product Pages you can spotlight product endorsements and testimonials by your users, gather ratings and reviews from current users, and generate leads with a custom call-to-action button, such as a demo request or contact sales form. In the new “Products” Tab, you can add new products you want to feature and include rich media like videos or product screenshots, descriptions and more.

Whether you’re a product marketer tasked with promoting a product, or a social media manager responsible for creating communities that help drive conversion, Product Pages can help connect your product with LinkedIn’s audience of more than 722M professionals.  You can also specify the job roles that best fit your product’s purpose and increase relevance. For example, if your product is used to create advertising campaigns, you can select “Digital marketing specialist”, “demand generation manager”, and “social media strategist.”

Today we have more than 10,000 Product Pages, across the B2B software category with plans to add more industries in the coming year.

Our vision is to build the world’s premier marketplace and we can’t wait to share this journey with you. To learn more about Product Pages, please visit our Marketing Solutions Site here. 

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