Engaged employees are every organisation’s most significant assets. They play a crucial role in shaping the brand’s culture and perception, both internally and externally. The power of their participation also manifests organisations’ goals and objectives. SMEC, a large global engineering, management and development consultancy, set out to invigorate their existing engagement with employees as well […]

When anything comes along that is new or different, it’s natural for people to have questions. So it makes sense that, given the current state of our world, questions abound from all corners. For marketers and brands, live-streaming and virtual events have emerged as answers to one critical question of the moment: How can we

With more than $7 billion in assets, Énergir is a diversified Québec company in the energy sector. Based in Montreal, the company’s mission is to meet the energy needs of its some 520,000 customers and the communities it serves in an increasingly sustainable manner. Challenge Lead generation for energy efficiency programs can be tricky given

We’re used to thinking of seasonal bargains as something that happens in November with shoppers searching for deals on Black Friday and Cyber Monday. However, for marketers, the real opportunity comes slightly later in the season. When thoughts turn to hanging stockings by chimneys with care, those in the know are busy scooping up a

Autodesk makes software for people who make things. Over 100 million people use Autodesk software like AutoCAD, Revit, BIM 360, Maya, 3ds Max, Fusion 360, SketchBook, and more to unlock their creativity and solve important design, business, and environmental challenges.  Challenge Autodesk wanted to move high-intent key accounts down the funnel faster to support their construction

2020 has been one for the record books, as our lives and workplaces have been radically changed. LinkedIn has increasingly become a source of news and community as people have had to rapidly adapt to virtual work, while at the same time, we’ve had to make sure we remain a safe place for our customers