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SMEC Celebrates 70 Years of Impact, Increases Employee Engagement by 90% on LinkedIn

Engaged employees are every organisation’s most significant assets. They play a crucial role in shaping the brand’s culture and perception, both internally and externally. The power of their participation also manifests organisations’ goals and objectives. SMEC, a large global engineering, management and development consultancy, set out to invigorate their existing engagement with employees as well […]

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Got Questions About LinkedIn Events and LinkedIn Live? We’ve Got Answers.

When anything comes along that is new or different, it’s natural for people to have questions. So it makes sense that, given the current state of our world, questions abound from all corners. For marketers and brands, live-streaming and virtual events have emerged as answers to one critical question of the moment: How can we

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Énergir Successfully Targets a Niche Audience for Webinars With LinkedIn Conversation Ads

With more than $7 billion in assets, Énergir is a diversified Québec company in the energy sector. Based in Montreal, the company’s mission is to meet the energy needs of its some 520,000 customers and the communities it serves in an increasingly sustainable manner. Challenge Lead generation for energy efficiency programs can be tricky given

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How Autodesk Used Retargeting and Conversation Ads to Supercharge Their ABM Campaign and Reach New Buyers

Autodesk makes software for people who make things. Over 100 million people use Autodesk software like AutoCAD, Revit, BIM 360, Maya, 3ds Max, Fusion 360, SketchBook, and more to unlock their creativity and solve important design, business, and environmental challenges.  Challenge Autodesk wanted to move high-intent key accounts down the funnel faster to support their construction

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